By Bob: "At any given time there's less than a 5% vacancy rate in this city. With that slim margin of availability, it important that I instill in my clients the necessary sense of urgency so that we can strike when the right iron is hot. My job is to score them the right apartment by teaching them the rules of the game. By getting my clients to understand the need for fast footwork, the need to have a readiness of liquid funds and the necessary documentation, and to be willing to offer such landlord incentives as additional security, I can clinch the deal as soon as they choose an apartment. When a client is truly prepared and ready to go, I'll really go to bat for them and fight for them until we make the deal they are looking for."

Bob's Secret: Bob's secret for finding a great apartment in New York: Keeping in touch with your broker on a daily basis will ensure that you will be informed about the newest availabilities as soon as they come in. Call me every day if you have to. The market moves fast. Our listings are being updated all day long, every day. If you show me that you're serious, I'm going to keep a constant eye out for the apartment you're after. And if I know that you're there and ready to go the second the right listing comes in, I'll put everything I have into getting you a deal. Working together and getting your feedback on a constant basis is also how I come to understand you and what you're looking for, so that I can show you the right product at the right time.